Federal Reserve Challenges the Business Case for EMV?

This is an interesting article regarding the Business Case for the implementation of the EMV  standard here in the United States. While much of the rest of the world has already implemented EMV, one of the observations here is that while the new standard does in fact reduce “face-to-face”  or “CP” fraud (Card Present ), “CNP” (Card Not Present) transactions are still quite a concern.

A senior staffer at the Federal Reserve Bank of Atlanta has queried the business case for a mass market migration to EMV-based Chip and PIN technology in the US.

Here’s the full article. It’s a terrific, albeit short read:

Business case for US migration to EMV called into question

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